Selling Travel To Women: A Masterclass


Limited to 40 participants.

[For the full 3-day ZafigoX 2018 event, please visit This is a separate paid-for industry event that is not included in the ZafigoX All-Access Pass]

Become an expert on women travellers – here’s why
More than 80% of travel decisions are made by women. Over 67 million women will make travel decisions by the end of 2018, and the market’s potential is 19 trillion. 54% of affluent travellers are women, and this number will keep growing. Are you speaking the women’s language in your product and service offerings? Do your collaterals attract and engage women?

This masterclass gives you theory through interactive activities; as well as hands on practices during break-out sessions. You will walk out of this masterclass inspired by monetizing ideas.

Who Should Attend?
Airlines, destinations, hotel groups, boutique accommodation providers, tour operators, online travel agencies, retail travel agencies, travel trade organisers, travel wholesalers, and marketing professionals targeting women.

✓ Segmentation and persona techniques
✓ Producing products that will capture attention
✓ Converting prospects into clients

The Programme
This masterclass is designed with worldwide case studies and in-depth cutting edge research, giving you insights on what hasn't work, what has worked, and what you can do right.

2.00 pm - 2.30 pm: Ice-breaking and networking
2.30 pm - 3.30 pm: Women travel trends
3.30 pm - 3.50 pm: Morning tea
3.50 pm - 4.30 pm: International case studies
4.30 pm - 5.00 pm: Segmentation and persona workshop
5.00 pm - 5.30 pm: Product development workshop
5.30 pm - 6.00 pm: The ten-minute marketing plan

Dr. Catheryn Khoo-Lattimore has a PhD in Consumer Behaviour, and is a senior researcher on women in tourism. She is also the Regional Field Expert for the United Nations World Travel Organisation (UNWTO)’s Global Report on Women in Tourism. She is the author of Asian Genders in Tourism and Women and Travel: Historical and Contemporary Perspectives. She holds a Fulbright scholarship for her work on girlfriend getaways, and has published works on solo female travellers in international, high-impact journals. Her work has also been featured by radio stations, newspapers, and online media.

Still not sure if this workshop is right for you? Just send Catheryn an email to discuss further:

Fri Nov 9, 2018
2:00 PM - 6:00 PM MYT
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Selling Travel To Women: A Masterclass RM300.00
Venue Address
The Boulevard, 59, Lingkaran Syed Putra, Mid Valley City, Kuala Lumpur Malaysia